My Teaching Philosophy

My teaching philosophy centers on instilling a sense of passion and reverence for the field of marketing by moving beyond theory and focusing on real-world applications. I do this by building a strong classroom community, creating interactive learning environments, and focusing on hands-on applications of theory. I believe that students learn best when they are engaged, respected, and challenged to see marketing not just as a set of tools, but as a lens through which to view the world. Looking ahead, I am excited to return to teaching at UConn in Spring 2026. I have a particular interest in teaching Consumer Behavior, Marketing Strategy, and Digital Marketing. I also look forward to contributing to curriculum development and new course design at both the undergraduate and MBA levels.

Student Testimonials

"This was by far my favorite class this year. I actually wanted to go to class because I really enjoyed professor Roy's teaching style. He really connects with his students, and gives a lot of opportunities to do well. He wants all of his students to do their best, but also learn and retain the information so it's useful in our lives. He genuinely cared about his students and he created a strong sense of community within the classroom. I can't say enough good things about him but I loved this class!"

Spring 2025
"Sandip was hilarious and very good at getting students to participate. It was easy to relate to the material, and it was presented in an interactive way."

Spring 2025
"Professor Roy is very charismatic and engaging with the class. He knew every students name by the second week, and always asked us about our lives with genuine interest. This was on top of phenomenal teaching, where he related class topics to current events to keep things interesting."

Spring 2025
"Sandip was always ready to engage with the class. He promoted class discussions by showing new ads, old ads, referencing current trends, and asking questions. I think Sandip genuinely enjoyed teaching the class and it showed. Going to class was an enjoyable experience. He also did a very good job explaining the slides and answering questions."

Fall 2023
"Professor Roy seemed genuinely interested in marketing and teaching marketing. He was very fun, straight to the point, and spectacular when it came to helping students. He answered questions clearly and precisely and highly promoted student learning outside of the classroom."

Fall 2023
"He always showed an interest in our understanding of the material and made sure to go over the material in detail so that we didn't miss anything or get confused. when questions were asked he was always ready with a response to the question that helped with our understanding."

Fall 2023
"I thought the lectures were very interesting. I especially liked how the professor did not simply read off the slides, rather he provided examples of the concept we were learning about, which definitely allowed me to better understand different concepts that might've been confusing."

Spring 2023
"Professor Roy was clearly very passionate about marketing and worked hard to generate interest in the subject by students. It was easy to get in contact with him via email or before/after class if you had questions/concerns. He was very approachable and seemed to really understand the stresses that we as students experience."

Spring 2023
"– the book reading before class made the class time SUPER effective and made me really absorb the material rather than having it just said to me. – i have NEVER learned more in a class. – i think he made it a very open environment for everyone’s ideas to be heard and never said someone’s ideas were bad. i hate talking in class because i’m super anxious but i still tried my best to participate because he made it such a great environment. favorite professor i’ve ever had for sure!"

Spring 2023

My Teaching Philosophy

"Sandip was hilarious and very good at getting students to participate. It was easy to relate to the material, and it was presented in an interactive way."

"Professor Roy is very charismatic and engaging with the class. He knew every students name by the second week, and always asked us about our lives with genuine interest. This was on top of phenomenal teaching, where he related class topics to current events to keep things interesting."

"Professor Roy seemed genuinely interested in marketing and teaching marketing. He was very fun, straight to the point, and spectacular when it came to helping students. He answered questions clearly and precisely and highly promoted student learning outside of the classroom."

"He always showed an interest in our understanding of the material and made sure to go over the material in detail so that we didn't miss anything or get confused. when questions were asked he was always ready with a response to the question that helped with our understanding."

"I thought the lectures were very interesting. I especially liked how the professor did not simply read off the slides, rather he provided examples of the concept we were learning about, which definitely allowed me to better understand different concepts that might've been confusing."