Sandip is a doctoral candidate in Marketing at the School of Business at The University of Connecticut. His research focuses on social identity and its effects on intergroup relations and consumption behavior. Sandip’s dissertation examines the impact of political identity on intimate relationships and brand choice. Sandip investigates how macroeconomic trends affect consumer sentiments and satisfaction in a separate research stream. Sandip has presented his research at the Association of Consumer Research, the American Marketing Association, and the annual National Business and Economics Society conferences.

Before joining the Ph.D. program at the University of Connecticut, Sandip completed his bachelor’s and postgraduate degrees in business (marketing) from California State University, Fresno. He has worked in non-profit management and political consulting and is a founder of an app-based start-up.

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